RFID? What is RFID and why is it important?

RFID is Radio Frequency identification. It helps the buyer to identify the product information by exchanging the data with the reader using RF signals.

In UAE, ESMA (The Emirates Authority for Standardization and Metrology) has reaffirmed that each tyre for sale/Display in UAE must have RFID tags. These tags provided by ESMA to all legitimate importers of tyres will have full specifications like brand name, country of origin, tyre type, temperature rating, traction rating and treadwear rating.  The tag incorporates an RFID chip inlay containing a code that is stored in ESMA database and are linked to the tyre details that are printed in the tag itself.

It helps the customer to choose genuine products provided with the legitimate information by scanning the bar code or either the QR code labelled on the RFID.